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Branding 101

‘Your brand is your promise to your customer.
— Entreprenuer.com

Your brand is your company's signature, it's your stamp, your emblem.
Its made up of everything representative of your business, on a small or large scale. It's your businesses set of standards, its favorite color, its aesthetic and its message towards customers, staff and the market. The actual term is very vast though. Here's where to start. 

Exterior:

A branding package consists of:
1) A Logo
2) Font Kit
3) Color Kit + Codes
4) Customized Templates

Each of these can go somewhere you can leave a little bit of your company's fairy dust. On your email signature, stationary, business card, services pamphlet, even pens. Your brand is like your uniform, how do you want to be remembered. Less is more, get to the point and make it personal.

Interior:

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires answering questions that create a sketch for you to later color in. 

What is your company's mission?

What are the benefits and features of your products or services?

What do your customers and prospects already think of your company?

What qualities do you want them to associate with your company?

In finding these answers you'll open new door on how to expand your mission in business. How to cater to a specific demographic, how to find them? How to reach out to them best? What makes them tick? You can get down to what their favorite ice cream flavor might be so you can go ahead and find the best recipe for that too. Sound far-fetched? Companies like Coca-Cola and Amazon grace our screens with commercials displaying euphoric lifestyles that we all we only dream of having. What lifestyle is your customer buying into? Once you've had this pow-wow with yourself and your team, you'll create a fool-proof household brand. Your company culture will even be inspired by your new-found knowledge, you'll create a team and environment based off of your standards, vision and goals. 

Our resources are rock-solid, consult with us to get you on your road to brand success. 

#TheHelpYouNeed

Viera Admin Solutions LLC. does not own the rights of any of these images. Source: Pinterest.com

Andreina Viera