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How To Keep It Cool During Slow Season

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There comes a time of year when things are just inevitably CHILL and it's the perfect opportunity to get creative with our catch-up tactics.  Slow seasons serve the purpose of being able to do miscellaneous tasks that help the back end of your business. Catching up with office chores, working on your client strategy or upgrading any dated software.

It's time to get C R E A T I V E. 

Here's some areas to focus on when your clients are at the beach. 

Organize your Office

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Feng Shui is a real thing, arranging your workspace to align to the right energy can amplify your productivity. Cleaning off your desk space, rearrange furniture, getting your shredding on. Down season is the time to reassess your space and it's function. Simple wins like cleaning off your desk for any funky paperwork, receipt piles, invoices etc. can make a huge difference when sitting down to get to work. 

Tailor your Online Inbox

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Our inboxes set the beat for our work days. Creating categorized folders by type, name and flavor so that your messages are intentionally sorted will set you up for easy filling when business does pick up. Important messages fall through the cracks, this is your time to follow up with those contacts. On that note, email funnels ensure automatic filling and automatic responses which equal to automatic action. This is your time to create email systems that will work for your needs. Delete miscellaneous messages and follow up on any flagged messages from the past.

Follow Up on Pending & Flat Leads

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Create fresh template and reach out to any prospective leads that have been on your radar. It may be a slow season but every one is still actively planning for next quarter so why not get a jump on a pitch now? It’s the ideal opportunity to have the conversation of new packages, services plans and strategies. 

Strategize, Strategize, Strategize

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This is the time, pressure is low so creativity within your team can really be embraced and empowered full throttle. Meet with your team for a free flowing jam session of getting feedback and fresh ideas on client management, systems and future projects on the horizon. Your team is on the ground making the wheels turn everyday, this is the chance to hear their direct input on areas of opportunities or observations from their perspective. 

Slow season don't have to be a bummer, not even a little bit! Stay busy by paying some energy to the areas of your business that aren't the prettiest or fast-pace, it'll pay off down the road.

Doing the best at this moment puts you in the best place for the next moment.
― Oprah Winfrey

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Cristina Pimentel